Sunday, December 7, 2008

What's MOCA Worth to You?

Roberta Smith on MOCA, in The New York Times: "the nonrich need to consider seriously the degree to which the Museum of Contemporary Art has enriched their lives, personal and professional. What is it worth to you to have this museum continue to exist? Would you give $100? $500? $1,000? Would you give $2,300? In other words, take a page from the playbook of the recent campaign of the president-elect, who harnessed small donations, grass-roots organization and a galvanizing sense of individual empowerment to sail to victory."

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