The Broad Is America's Most Popular Contemporary Museum
|Untitled Fred Eversley sculpture in "Soul of a Nation" (2019) at the Broad|
Only about 30 percent of Broad visitors are tourists, versus 70 percent for the Whitney and 73 percent for MoMA. Allowing for that, the Broad was drawing about twice the number of local visitors as were the Whitney or Guggenheim.
The most visited contemporary-only museum in the world is said to be the Museum of Contemporary Art Australia, Sydney, which has been regularly topping a million visitors a year.