Advice for MOCA's Next Director: Show the Pollocks

Jackson Pollock, No. 1, 1949. MOCA, the Rita and Taft Schreiber Collection

In July MOCA announced that director Johanna Burton would be departing for the Institute of Contemporary Art Philadelphia. Burton becomes the fifth MOCA director to leave since 2008. Going by the numbers, Burton was a successful director. She oversaw the resumption of the exhibition program and the fiscally important annual gala. An Olafur Eliasson exhibition was both a critical favorite and an immersive popular attraction. A groundbreaking historical survey of Photorealism and its successors was the type of historical-but-relevant show that MOCA was once famous for. Burton helped shepherd "MONUMENTS," the exhibition built around decommissioned Confederate monuments and contemporary artists' reactions to them. It's certain to be one of the most discussed shows this fall.

Any museum would be fortunate to organize and present these three shows in near-succession. But the tone of the editorializing about Burton's departure is that MOCA is a failed institution.

MOCA was founded in the 1980s as the city's preeminent venue for contemporary art. Forty years later, MOCA is in the shadow of the cross-street Broad and the cross-town Hammer. Every day people queue for the Broad's standby line, while MOCA almost never has a line and rarely more than a few people in a gallery at once. It's not the ticket prices: Both institutions offer free general admission. 

The Broad is planning an expansion, just a decade after its opening in a starchitect building. MOCA is in the same two buildings it's had since the 1980s. 

There is a cottage industry of supplying gratuitous advice. Writing in Forbes, Tom Teicholz offers a "suggestion, or prediction: MOCA should come under the umbrella of the Broad… Whether this means a merger, a takeover, or just a management collaboration agreement—I'll leave that to the lawyers."

Museum mergers rarely happen unless one partner is on life support. As far as I can tell, MOCA isn't there yet. A merger would create a three-building complex when MOCA is struggling with two. MOCA's two buildings are smaller than they should be, more beloved than practical. They are too far apart to encourage walking between them, and too close together to expand the museum's geographic scope. They are too architecturally distinguished to expand or abandon. 

So yes, it's possible to imagine an alternate universe in which MOCA draws more visitors and raises more money than it does. But MOCA is boxed in in ways no director can do much about. One thing MOCA's next director can do is to rethink showing of the permanent collection. 

Jasper Johns, Map, 1962. MOCA, gift of Marcia Simon Weisman

MOCA has the only important Jackson Pollock drip painting in Los Angeles. It's rarely on view. MOCA has a great Jasper Johns Map, likewise rarely shown. Were these two paintings owned by almost any other American museum, they would be on view all the time. 

MOCA has impressive suites of works by Rothko, Kline, Rauschenberg, Oldenburg, Rosenquist, and early Lichtenstein. There are important individual works by Gorky, Krasner, and Warhol. 

It's not that MOCA doesn't exhibit its permanent collection. Right now, Grand Avenue has two big, sprawling collection installations, "Diary of Flowers: Artists and Their Worlds" (through Sep. 20, 2026) and "Fictions of Display" (through Jan. 4, 2026). The latter leverages the work of Claes Oldenburg and his early 1960s The Store, many elements of which MOCA acquired as part of the Panza collection. The Oldenburg works are shown in the context of more recent artists mining the vein of simulacra. It's a smart, nuanced show that says a lot about art now and art back then. 

Installation view of "Fictions of Display," with Sherrie Levine's La Fortune (After Man Ray: 2)

Contemporary art museums often feel a tension between exhibiting the newest art and recognizing the history of art preceding it. At one point New York's Museum of Modern Art figured it would give away artworks once they ceased to be "modern." It didn't, of course. Old-fashioned van Goghs and Matisses are now among MoMA's biggest draws. 

MOCA's collection spans the postwar period to the present—80 years of art history. The institution has yet to figure out how to deal with that. I imagine that part of the reason is the limited exhibition space. 

MOCA's holdings of the New York School, Pop, and Minimalism are unmatched in the West. These works deserve to be on view much more than they are. There is room to show them at Grand Ave. (were it a priority) or even at the Geffen Contemporary (if and when they ever get the climate and security right). Failing that, the works might be put on long-term loan to the expanded Broad or LACMA.

The work of MOCA's next director will be hemmed in by finite budgets and legacy buildings. But there's no reason a new leader can't find a way to bring more of the collection onto view.

Robert Rauschenberg, Gray Wing, 1959. MOCA, the Panza collection

Comments

Anonymous said…
MOCA is a failed institution with a great collection. It's had over 40 years to make it's mark and it hasn't. I also suggest merging with the Broad or LACMA.
MOCA: Consolidate with LACMA.
LACMA: Build a 2nd story, sans the mold. You would be off the chain.
Anonymous said…
I try to visit The Broad at least once a year, seldom specifically for a special exhibition. Each time, I also cross the street to visit MOCA. The Broad never disappoints, even if much of its collection is in storage and much of the good stuff. MOCA, on the other hand, often leaves me wanting more: over the years I’ve only seen a Rauschenberg piece twice, the Pollock twice, maybe once or twice the Jasper Johns Map, perhaps a couple of of the many Rothkos—and very little else visitors might expect. If MOCA kept even two galleries consistently showing their key works, it could help build an audience. You can’t grow loyal visitors if the hits are never reliably on view. Maybe offer itself to a local city who will build the proper venue for the collection? Santa Monica? Beverly Hills? That may jumpstart a solution, after all, being across the street from the expanding Broad helps. Or associate itself with an ambitious institution like USC and play the smart role to the populist narrative art museum. Until then, LACMA and the Hammer do a better job at being MOCA than MOCA. Or perhaps become LA’s version of the New Museum and cede the ground and collection to someone else.
Anonymous said…
The only excuse MOCA has for such a limited exhibition format is the Izosaki building being too small.

Similarly, LACMA across town wastes valuable square footage on goofy things like a room of hanging objects that riff on the chandeliers in the Metropolitan Opera House. Those artworks have now been displayed for months and months in the Resnick Pavilion. Meanwhile, the museum's older periods of art have been mainly in storage since 2020,

In MOCA's case, it wastes limited space on shows better left to the Hauser & Wirth gallery not far from MOCA's Geffen Temporary. The building is named for the same person who also donated to a major cultural project in NYC.

Over $500 million (again, over half a billion dollars) was spent on refurbishing a concert hall in NYC built in the early 1960s. In spite of the big bucks, the people managing it did things that make you go, "what the hell?!!"

When money is no object, poor judgment and bad decisions are even more ridiculous. In turn, when financial resources are limited, leaving valuable things hidden away in storage is outright idiotic.
Anonymous said…
MOCA is a gem and has put one some of the best shows in the country through its existence. Most recently the Paul Pfeiffer show was a knockout that could only be seen in a space like the Geffen. The Monuments show is going to be the best show in LA when it opens and no other institution has the space or courage to do a show like this. In contrast the Broad is what you expect as it is mostly blue chip and mostly uninteresting. There is nothing to discover there and it is often a disappointment. So happy Ann Goldstein has returned to MOCA as her curatorial vision is what the museum needs. I hope she becomes the permanent director. Also there can be room in a city for multiple museums so why not celebrate them all for what they are good at?
Anonymous said…
It's clearly the building that's singularly holding MOCA back. They need a restart to regain interest which means selling the Isozaki building and commissioning a new building close to Geffen contemporary. That way they can have their great collection on permanent display and everyone can see the scope of what they actually have.
Anonymous said…
The standards and expectations of the past don't cut it in today's era.

MOMA and the Whitney were once quite modest in scale. Although the Breuer Whitney was more dignified to me than the Piano Whitney, the former building was too small.

In 2004, MOMA's exhibition space went from 85,000 to 125,000 square feet. It now has around 165,000 square feet of gallery space.

Even if admittance to MOCA is free (due to a gift a few years ago from one of its benefactors), the display areas in the Izosaki building do leave the impression of "is that all there is?"

Several months ago I was strolling through the Huntington. I tried imagining what it was like when its gallery space was limited mainly to the namesake's former home. If visitors decades ago were there mainly for the gardens (as many probably still are today), the exhibition areas for art - less so for the library - must have given the impression of "is that all there is?"
The Whitney's old Breuer building at Madison and 75th St is eternal and transcendentally beautiful, where the new one on Gansevoort will become dated in our lifetime. Don't misunderstand. The new place is a perfect showcase..a jewel box, really.
Every time I think about MoMA's serially wasted opportunities to build something akin to a showcase for one of the world's greatest art collections, I want to pull my hair out. And I haven't any.
A disgrace. A total disgrace.
N.B., I have concerns that Breuer isn't remotely large enough for Sotheby's either. But I'm grateful I don't have to do the trek over to York Ave. any more.
Anonymous said…
^ The entrance canopy of LACMA with its spindly red steel uprights and also designed by Renzo Piano has long made me think of the open-patio design of cafeterias built for LA public schools in the 1950s. In fact, when the museum's Piano BCAM building opened in 2008 a youngster interviewed about it said it reminded him of his school. lol.

As for Piano's Whitney building, I'm more unsure about its nearby neighbors, the Standard Hotel and Little Island. The Standard rests on concrete stilts and to me has a 1970's-polyester-leisure-suit look about it.

The Little Island also is themed to concrete. But in its case, the concrete is in the form of dozens of pods that remind me of gigantic golf tees.

As with Piano's BCAM building for LACMA, or the Standard/Little Island/NYC's Geffen, such things show that big money (Little Island cost $260 million) & what I judge as appealing design may be mutually exclusive.

BTW, an article posted today about Jeff Koons' sculpture embedded with flowering plants and sitting next to the Zumthor building makes me wonder whether it will help soften some of the moldy-gray concrete of LA's Geffen.
Anonymous said…
The red canopy may be a homage to Neutra. See the Mariners Medical Arts Building. ... But hey, keep blathering about things you don't understand.
Anonymous said…
Transcendentally beautiful? ... The concrete walls are cracked, chipped, and "moldy"- gray. I know that's how Breuer wanted it. But what do these great architects know?
Re your note on the Breuer building, that "The concrete walls are cracked, chipped, and "moldy"- gray.: Did that happen in the past year? If no, I haven't found these conditions you report.
And mottled gray at Breuer is appropriate, and a universe away from the Geffen's flesh-eating black mold.
Anonymous said…
> See the Mariners
> Medical Arts Building.

Unlike Piano, Richard Neutra didn't go quite as overboard using the theme of skinny red-metal columns. There's a jungle of them on the north side of the Broad building.

Sometimes less truly is more.