Eli Broad, You Complete Me
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Deitch's talking point in the Downtown News is that MOCA's is a historic contemporary collection, "more heavily weighted in earlier works" while Broad's is a real contemporary collection "anchored by newer contemporary works, from the 1960s onward." Say what?
The Rothkos aside, MOCA has a history of acquiring emerging artists before the market recognizes them. Broad's business plan is almost the opposite, favoring marketable blue-chips with upside potential. Case in point: John Currin's Old Couple (pictured). Currin painted it in 1993, seven years out of Yale art school and a few years before he became an art market phenom. In November 2009 Sothebys auctioned Old Couple for an impressive $842,500. The winning bidder was dealer Larry Gagosian. Old Couple has recently been acquired by the Broad Foundation, to be displayed on Grand Avenue — or wherever the museum ends up.
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