MOCA to Go Free

MOCA Board President Carolyn Clark Powers has pledged $10 million towards funding free admission at the museum. Once it's implemented, all of L.A.'s major contemporary art institutions will be free.

The New York Times' spin: "While some New York museums have increased their fees… the contemporary art museums in Los Angeles, where cultural tourism is not as strong, have been going in the other direction…"

Comments

Anonymous said…
Michael Govan take note! This is how you govern a museum.
Anonymous said…
Good news.

How much of the New York Times' "not as strong" is born out of snideness more than out of pure factuality?

Regardless, a welcome trend given the ongoing news about the Govan/Zumthor debacle and apparently a disaster-in-waiting in the form of the person recently hired to manage the uncompleted Lucas museum.

The ghost of Barry Munitz at the Getty several years ago should be a cautionary tale for all of LA's cultural institutions.
Anonymous said…
Hopefully, MOCA can work on expanding its Grand Ave location. It's way too small considering its collection size.
Anonymous said…
Yes. The Isozaki building is tiny for such a prestigious collection. I think eventually they should have a conversation about relocation into a bigger building or expansion.
Anonymous said…
It's too bad the Geffen building wasn't closer to the Grand Ave location. The combination of the square footage of the two galleries together would get a bit closer to substantial and satisfactory.

As it is, even the larger display area of the Broad across the street sometimes gives off a feeling of, "is that it? Is that all there is? Isn't there something else?"
Anonymous said…
I'm not sure why Eli Broad made his museum so small. It really should be twice its size.
Amadeus said…
NYC museums are a bargain compared to San Francisco. I recently paid $35 to see Monet and Gauguin exhibitions at the DeYoung. That's more than any NYC or LA museum charges.